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AIEn Creates New Campaign for Ensueño

Consumer focused video also promotes fabric softener benefits.

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By: Christine Esposito

Editor-in-Chief

AlEn USA has created a new campaign for its Ensueño Fabric Softener.   According to the Houston-based household and laundry products firm, the campaign is fueled by the core belief that every person is naturally talented which makes them remarkably unique. It also communicates product benefits such as having unique hypoallergenic formulas that are manufactured from plant-based ingredients and are suitable for sensitive skin and are available in a wide-array of fragrances.   The video campaig...

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